One thing TO DO TODAY to increase brand value

Find three businesses you admire in your own industry sector and learn how they create an emotional connection with their customers.

Take that learning back to your business and ask yourself these questions in order:

  1. Who are my customers?
  2. What are they passionate about?
  3. What do they fear? What is their pain?
  4. How does my product or service provide the solution?
  5. Where am I keeping my customers at arms length – and not getting the message through?
  6. What action does my business need to take to let them in?
  7. What action does my business need to take to get into their world?

By Leanne Knowles

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